Dimensional Clear adds Tantalizing TOUCH to Great NexPress Color

It’s nearly impossible to describe the visual and tactile appeal of Kodak’s Dimensional Clear coating. Introduced early in 2009, Dimensional Clear is a simple, affordable way to create very high-impact digitally-printed marketing materials. Simply put, it’s the greatest thing in digital color printing since…the Kodak NexPress! And, only NexPress does it and Fresh Color’s the only shop in Minnesota that has it!

• Dimensional Clear creates a clear, raised layer on top of the 4-color printed sheet.
• It’s applied inline using a NexPress 5th-color printing unit.
• We’re more flexible than conventional printers who can’t match our service responsiveness.
• Dimensional can be used to enhance full-color images, logos, graphics, and text—anything you want to highlight for the reader.
• It’s digitally-printed, so Dimensional Clear is fast, easy, and adds little to cost.
• A great tool for agencies and design firms who want to create something unique that’s also within budget.
• The tactile effect is similar to thermography, but with a greater degree of control, and unlike thermography Dimensional Clear can be applied to unprinted areas (think of a textured varnish background or a clear, foil-like seal).
• Dimensional Coating prints in variable heights, so you can closely mimic the texture of a specific image, with perfect registration in finely-detailed areas.
• Dimensional won’t replace foil-stamping/embossing, but it’s a great option when time is short and/or dies cost too much for short-run jobs.
• GREAT APPLICATIONS: invitations; greeting and announcement cards; certificates and awards; brochures; booklet covers; business cards; POS materials; postcards and self-mailers—and especially in call-to-action areas.
• Green and Sustainable as all NexPress printing, because there are no VOCs or other harmful chemicals, and Dimensional is Certified Deinkable.
• THE FUTURE: We’ve heard of a recently-introduced device that applies pigment and metal foils to Dimensionally-printed areas. So we may soon offer a fast, simple digitally-printed foil-emboss option, which we think will appeal to creatives and marketers. We’ll check it out at the upcoming PRINT ’09 show and see if it looks like a winner!

• Nothing makes Dimensional’s creative potential as “clear” as a great sample pack showing what’s now within reach, so click here and we’ll send several examples!

How to Do It

• Dimensional Clear is easy to use. Define it by giving it the spot color name “NexPress DryInk raised clear” (using upper/lower case letters and spacing exactly as shown).
• Quick, easy ways to use Dimensional: 1) add graphics or textured patterns from Photoshop; or 2) copy an image and use its contrast as a 5th-color Dimensional “plate”.
• Send an email request, and we’ll send an informative PDF via Reply.

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