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Digital Printing is Green Printing Environmental concerns are an increasingly important part of printing today, when people are questioning whether certain projects should even be printed. We embrace the need for sustainable practices and have a lot of good things going for us.
The benefits of digital printing start with making it practical and affordable to order only as many as you know you’ll need, so there’s no waste when obsolete printed materials are discarded.
We use FSC- and PEFC-certified papers made in North America and Europe because these paper makers are held to higher environmental standards than their Asian counterparts. Digital printing requires virtually no make-ready paper.
NexPress printing is certified by INGEDE (the International Association of the Deinking Industry) because it is easily de-inked in the paper recycling process.
Fresh Color was instrumental—starting in 2003--helping Kodak develop a NexPress consumables recycling program in which used components are shipped back to Kodak for re-use.
Fresh Color has decided to become FSC-certified and our audit is scheduled for July 20th this year.
Of course we know all there is plenty of green wash marketing these days, especially when budgets are so tight and clients operate under many constraints. We’re committed to being and becoming as sustainable company we can and to provide accurate, balanced information so our clients can make the best choices for themselves and the environment.
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